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Thinking Fresh™ is a program designed to achieve involvement and lasting results through the participation of Fresh City restaurants with organizations in their communities that are “thinking fresh.” The Thinking Fresh program provides an opportunity for Fresh City to make a positive impact on the lives of our guests and neighborhoods.

Education is the primary focus of Thinking Fresh and includes reading, literacy, and awareness efforts. Whether sponsoring the local library and its readers young and old, or sponsoring an event that raises health awareness, the mission of Fresh City's Thinking Fresh program is to make a personal connection and to improve lives.

We're proud of the efforts of the Fresh City restaurants in their communities, and we look forward to growing the Thinking Fresh program, through both our franchise and company-operated units.

Fresh City owners Larry and Bruce Reinstein, along with Boston Mayor Thomas Menino, presenting a check from Fresh City to the Read Boston organization. Read Boston provides early-intervention reading programs for elementary school children.

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