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Poised for growth in major metropolitan
areas, Fresh City, a 2002
Nation’s Restaurant News “Hot Concept” award
winner, is actively seeking qualified, multi-unit franchisees
in select markets. Fresh City’s comfortable “Fresh
Casual” approach and popular “Fresh Fusion”
cuisine, along with the rapid success of five company-owned
units in the Northeast, has attracted a wave of industry attention.
According to Bruce Reinstein, Chief
Operating Officer of Fresh City Systems LLC, “We’re
getting a lot of interest from both traditional and non-traditional
food service operators because Fresh City represents an exciting
new alternative to traditional QSR dining. And, because our
menu offers a variety of fresh options all day long, Fresh
City attracts guests during all day parts and for multiple
visits during the week.”
President and CEO, Larry Reinstein,
credits smart consumers with Fresh City’s success. “Today’s
value-conscious consumers,” he theorizes, “are looking
for a lot more than fast food when they make their dining
decisions. They want something better for themselves and for
their families: better quality in the food and in the overall
experience. Our guests truly value the fresh food and the
fresh approach they find at Fresh City.”
Each Fresh City restaurant is comprised
of a number of cooking, baking, and/or preparation stations—the
mix varies depending on space and the dynamics of the local
market. Ten different types of station are currently available.
Because freshness is the top priority, menus may also vary
according to season and specific location. Selections include
a variety of Cookin’ Wraps (generous burritos filled
with eclectic recipes influenced by the Reinstein brothers’
extensive travels), Salad Wraps and Bowls, Asian Noodles,
Stir Fries, Fresh Fruit Smoothies, and Fresh-Baked Goods,
as well as Espresso Drinks, Café Chillers, and Fresh
Juices.
With an abundance of the fresh
fruits and vegetables on display that are actually used to
prepare meals, Fresh City restaurants are designed to convey
the festive nature of an outdoor market. Fresh City guests
enjoy watching their meals made fresh to order, within minutes.
Guests can then choose to dine in the comfortable environment
or take their meals away. Off-site and corporate catering
comprises a unique component of Fresh City, developed for
at home or office dining.
The Fresh City culture is embodied
by executives, managers and team members who are passionate
about “Fresh.” The organization is also committed
to making sure that its company-owned and franchised operations
alike serve the communities of which they are a vital part,
giving back through “Thinking Fresh,” a program
of participation with and donations to local causes such as
literacy efforts.
Click here for more information
about Fresh City
Franchising.
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